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Welcome

How can I help?

 

Since 2007, I’ve been helping people make smarter financial choices and build a more secure future.

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As a go-to voice in the media and a passionate public speaker on all things finance, I’d love to help you take control of your financial journey too.

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Are you seeking an engaging speaker for your event?

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Financial advice

Schedule a consultation at Björn's office in downtown or online.

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Additionally, you can book sessions with Björn's trusted partners who specialize in estate planning, retirement planning and asset allocation analysis.

Here you'll find clear and practical insights about pensions, personal finance, mortgages and everyday money matters in Iceland.

Shops in Reykjavík city center

Personal Finance

Are payment plans really as convenient as everyone says?

Payment plans can seem convenient when phones, computers and household appliances are split into small monthly payments. This article explains why many payment plans are really consumer loans, how APR and fees can make them expensive, and why they can put pressure on household finances.

Icelandic banknotes

Personal Finance

Do you pay tax on indexation in Iceland?

Indexed savings accounts are meant to help money keep its value, but capital income tax in Iceland is charged on the nominal return. This article explains how tax on indexation can reduce the real return on savings, especially for people saving for a first home.

Holding hands

Personal Finance

When life knocks your finances off course

Serious setbacks such as illness, divorce, job loss or trauma can make it hard to keep personal finances on track. This article explains why shame and comparison can make recovery harder, and how small first steps, breathing room, an emergency fund and debt repayment can help rebuild financial security.

A car in downtown Reykjavík

Personal Finance

How much could my children save by not buying a car?

Buying and running a car can seriously delay young people’s ability to save for a home. This article uses a simple example to show how avoiding car ownership, using public transport and saving the difference can bring a first-home down payment much closer.

A man and his grandson on the beach

Pension

Should I start drawing my pension early in Iceland?

Starting pension payments early can sound tempting, but the decision depends on your pension rights, tax position, disability cover, private pension savings and possible payments from TR. This article explains what to consider before drawing your pension early in Iceland.

Couple relaxes at home

Personal Finance

How do I save for a home in Iceland?

Planning to buy a home in Iceland? This article explains what first-time buyers should consider when saving for a down payment, including mortgage rules, savings options, pension savings and house price growth.

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