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Welcome

How can I help?

 

For the past 19 years, I’ve been helping people make smarter financial choices and build a more secure future.

As a go-to voice in the media and a passionate public speaker on all things finance, I’d love to help you take control of your financial journey too.

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Are you seeking an engaging speaker for your event?

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Financial advice

Schedule a consultation at Björn's office in downtown or online.

Additionally, you can book sessions with Björn's trusted partners who specialize in estate planning, retirement planning and asset allocation analysis.

Here you'll find clear and practical insights about pensions, personal finance, mortgages and everyday money matters in Iceland.

A car in downtown Reykjavík

Personal Finance

How much could my children save by not buying a car?

Buying and running a car can seriously delay young people’s ability to save for a home. This article uses a simple example to show how avoiding car ownership, using public transport and saving the difference can bring a first-home down payment much closer.

An electric car being charged at home

Personal Finance

Is it a good idea to take out a car loan for an electric car?

Electric cars can have real advantages, but that doesn’t automatically make a car loan a good idea. This article looks at running costs, taxes, depreciation and why car loans can put unnecessary pressure on household finances.

Couple relaxes at home

Personal Finance

How do I save for a home in Iceland?

Planning to buy a home in Iceland? This article explains what first-time buyers should consider when saving for a down payment, including mortgage rules, savings options, pension savings and house price growth.

A woman plays golf in Iceland

Pension

How can I improve my financial security as I get older?

If you started saving for retirement later than others, there may still be a lot you can do. This article explains how to review your pension position, build private pension savings, reduce debt and plan for a more secure financial future in Iceland.

Man enjoying himself in the sun

Personal Finance

How do I find the right balance between spending and saving?

Being good with money doesn’t mean you should never spend it. This article explains how to find a healthier balance between saving, paying down debt and using money for things that genuinely improve your life.

A young woman moves in

Personal Finance

How can teenagers in Iceland ever afford to buy a home?

Buying a first home in Iceland can feel impossible for young people, but there are steps teenagers can take early. This article explains how saving, working, supplementary pension savings and careful spending can help future first-time buyers prepare.

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